Computer and video games undergo become very popular. In particular the arouse in playing games over the internet is increasing strongly. More than one third (38%) of all PC gamers play games online and among PC gamers aged between 14 and 29 this percentage even amounts to 58%. Particularly popular are separate and chess games strategy and so-called multi-player games.
Besides online games all other computer and video games fill more and more people with enthusiasm. “Computer games are not a phenomenon of the young generation any more. change surface 19% of populate aged over 50 nowadays like to compete games” happily said Mr. Manfred Gerdes who is member of the board of managing directors of the German Association for Information Technology. Telecommunications and New Media (BITKOM).
The survey which revealed the above figures and which was conducted by the Ipson market research institution on behalf of BITKOM also showed that about one third of Germans (35%) enjoy such games. Among people aged between 14 and 29 this percentage even increases to 64%. These games are most often played on personal computers (31%) followed by paddles (10%) and cellular phones (7%). Currently 30% of all households own a paddle. 81% a cellular phone and 77% a PC.
The comprehensive analysis offers a conceive of of the entertainment and media landscape as well as in-depth breakdowns of 14 industry segments (filmed entertainment; TV networks; TV distribution; recorded music; communicate/out-of-home advertising; Internet advertising and find spending; video games; business information; magazine publishing; newspaper publishing; book publishing; theme parks and amusement parks; casino and other regulated gambling; and sports).
The report is good news for companies in the video game industry predicting that the global gaming market —measured by consumer spending on games played on all platforms including online and wireless games but not counting gaming hardware sales—will expand at a increase annual rate of 9.1% over the next five years.
Stated in hard cold cash. PwC estimates that the video bet market ordain increase from $31.6 billion in 2006 to $48.9 billion in 2011. This makes video games the third-fastest-growing segment of the entertainment and media market after TV distribution (up 9.3% to $250.7 billion in 2011) and Internet advertising and access spending (up 13.4% to $331.6 billion in 2011).
The takeaway is clear: Spurred by the new generation of consoles and handhelds and by increased penetration of broadband and wireless technologies the video game industry is ripe with opportunity. "Growth in platforms allows you to hit new demographics," says Stefanie Kane a furnish with PwC's entertainment and media practice noting that handheld game devices have brought more women into the merchandise and that the appeal of telecommunicate and on-demand TV channels ordain further increase the base. "There is a lot of unlocked potential."
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http://online-boardgames.blogspot.com/2007/08/online-board-games.html
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