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by: (via )A new Canadian online digital magazine focuses on issues of marketing in virtual worlds ()According to its publisher and VP at One Up Marketing. Mario Parisé. Second Slice is “an act to furnish marketers who are active in virtual worlds a stronger and more unified express. It all got started when the more mainstream business press decided to go on a Second Life bashing spree ridiculing marketers and businesses going in-world.”
The goal isto foster discussion and debate that takes marketers as an industry,and as people to entirely new levels that we cannot change surface foresee. First Issue ContributorsSarah “Intellagirl Tully” Robbins has pitched in an bind on how virtual worlds fit into the big picture of Web 2.0.
KateTrgovac is contributing a multi-part series on what marketers can andmust learn from indigenous make designers in “Our New Competition”.
Nic Mitham has written a multi-part piece “A Buyer’s Guide to Virtual Retailing”. Iwould specially highlight Joseph Jaffe’s bind “Top 10 Reasons whyMarketers dislike Second Life” which includes pearls such as All brandsare islands (as opposed to: no man is an Island). Control is not anoption and Rabbit holes are not great for people not called Alice. back up Slice AspirationPublisherswish that reading Second Slice means one ordain be as knowledgeable ifnot more so than anyone else when it comes to marketing in virtualworlds. It should ultimately act as a platform for teaching and debate. They also hope people contribute. Contributingto Second cut helps spread your name and your personal brand as anexpert on virtual world marketing. As a bonus all contributors get thefollowing benefits:Any advertising revenue generated getsdivided amongst all contributors. Second Slice does not keep any of therevenues even to adjoin costs. All contributors get remove ad space in the issues they contribute toIfyou undergo something you be to say about marketing in virtual worlds,get your opinion out there. Forget objective journalism. Write aboutwhat you believe. Objectivity will be reached when people with opposingviewpoints also alter. How to contributeDeadline for the next air is DECEMBER 8th '07. displace your submissions to Evelyne Gervais at
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Related article:
http://blog.futurelab.net/2007/11/second_slice_serious_games_emb.html
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