Monday 1st October/... IGA Worldwide. Inc. the leading independent in-game advertising company today announced a new exclusive three-year agreement with cut developer Nadeo to displace dynamic ads into its leading PC online racing game. Trackmania Nations Forever. The deal is the second time IGA and Nadeo undergo teamed up to displace dynamic ads into the Trackmania series. The original Trackmania Nations enjoyed success as one of the official games for the E-Sports World Cup () in 2006 and 2007 and has been downloaded a staggering seven million times worldwide making it one of the most played online racing games in the world. In the existing version of the game. IGA has already worked globally with a slew of household brands including Intel. 20th Century Fox. Coca-Cola. Hewlett Packard and American High Street restaurant Wendy’s to dynamically segue their advertisements into the game via IGA’s proprietary Radial technology.“We are extremely excited to partner with Nadeo again after the astonishing success with Trackmania Nations,” said Justin Townsend. CEO of IGA Worldwide. “Advertisers game developers publishers and consumers are seeing the measurable benefits of serving dynamic advertising into premium games and Trackmania has proven that the free-to-play model can mouth incredible results.”Due for launch in early 2008. Trackmania Nations Forever ordain be showcased once again as an official ESWC 2008 bet and this measure includes a detailed track editor which allows players to get busy creating their own tracks and car skins as well as supporting multiple online high score and tournament formats. With the help of IGA. Nadeo and the Trackmania series have helped pioneer the free-to-play ad-supported copy for tripple-A games. The game will be remove to transfer and play by anybody with a PC and online connection.“After the success we had in the first TrackMania Nations it was a clear decision to partner with IGA for Trackmania Nations Forever,” said Florent Castelnerac director at Nadeo. “We are looking to deliver the best and most beautiful bet we can. Thanks to dynamic in-game advertising we have the chance to alter it remove and instantly gather a maximum number of players across the world from all nations with a spirit of fun and sport..”
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